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Latest News

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July 21, 2014

Free fitness program at Florida Blue Centers

Color Me Fit is a new 6-week health program developed to give members added-value with their Florida Blue health plan.

During the program members:

  • Discover their unique color-coded fitness personality
  • Understand why they’re drawn to certain activities/environments and avoid others
  • Learn how to use their fitness color to make better choices for their personality
  • Add physical activity to their lifestyle to create an exercise program they’ll never quit

Color Me Fit will be offered at select Florida Blue Centers for 60 minutes, once a week beginning on the following dates:

Tampa, Sarasota, Pensacola and Winter Haven: Program starts July 21, 10 a.m.; Winter Park starts July 29, 11 a.m.

There is no cost to attend. Members must be 18 years or older to participate. Color Me Fit does not include physical activity as part of the sessions. No special clothing or shoes are required. Members can register online or by calling

1-877-FL-BLUE-O (1-877-352-5830). Registration is required.

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Our Medicare Supplement insurance policies are not connected with or endorsed by the U.S. Government or the Federal Medicare Program. These policies have limitations and exclusions.
Florida Blue is a trade name of Blue Cross and Blue Shield of Florida, Inc., an Independent Licensee of the Blue Cross and Blue Shield Association.

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